PERSONAL DOSSIER — FILE 01
Indrojit
Debnath
I run the CRM and lead-management unit inside Enterprise Application Management — the systems that decide which lead a salesperson sees first, and whether the data behind it can be trusted.
CURRENT ROLE
Unit Head, CRM & Lead Management
Enterprise Application Management
WHAT I ACTUALLY DO — 02
01
CRM Architecture
Data models, routing rules, and integrations that hold up when eleven regional teams pull in different directions.
02
Lead Intelligence
Scoring and routing systems built on behavior, not job titles — the difference between a warm lead and a form fill.
03
Enterprise Applications
The plumbing between ERP, CRM, and finance that nobody notices when it works and everybody notices when it doesn’t.
SELECTED WORK — 03
All projectsProgram owner
Eleven-Instance CRM Consolidation
Merged eleven regionally customized CRM instances into one governed platform without freezing the sales org for a quarter — the usual cost of this kind of migration.
Lead engineer, then handed off to a dedicated integrations team
ERP–CRM Event Bridge
Retired a fragile nightly batch sync between the ERP and CRM in favor of an event-driven bridge, eliminating the "why doesn't sales see this order yet" complaint almost entirely.